AI marketing: Marketing can seem like a luxury when startup funding is low, but it’s not. Founders are lucky that AI can fuel a small marketing team. Bain & Company found that 40% of 600 firms in 11 industries are using or contemplating generative artificial intelligence to speed up marketing collateral development.
Over the next two years, 90% of global company leaders surveyed by McKinsey & Company plan to utilize generative AI in product marketing.
Marketing’s creative and data-driven responsibilities make it a good target for generative AI disruption, explaining its growing acceptance. My digital marketing services assist start-ups, incumbents, and thought leaders boost reach and revenue on limited budgets using AI.
While restricted funding prevents many projects, it enables organizations execute site analytics, SEO, and email outreach fast and cheaply.
Companies adopting AI into marketing must choose a solution. Today’s fast speed and range of AI services challenge even tech-savvy corporate leaders. Popular OpenAI chatbot ChatGPT analyzes data, creates content, and markets. It has over 1.7 billion users a year after its official introduction.
The world’s top IT companies are releasing and updating several AI tools and platforms to stay ahead.
AI-based marketing solutions don’t affect brand-selling requirements.
You conduct these tasks differently. Artificial intelligence can evaluate data in real time and generate customized marketing content, saving time and money. Human understanding and inventiveness are crucial. People give unique touches and adjust to data demands, core values, and brand messaging using intuition, emotion, and cultural sensitivity. These are lacking in AI solutions.
Know the tastes of customers
Any smart marketing plan tailors communications to client interests, behaviors and preferences. Personal attention helps clients feel understood and valued and strengthens their brand loyalty. This can increase engagement, loyalty, conversion rates and sales.
Implementing this technique requires data analysis, segmentation, content generation and implementation. It can be time-consuming, laborious and expensive, requiring additional people, specialized software or third-party services that smaller businesses and start-ups may not have.
My client, a small fashion store, wanted to know the tastes of their customers. The boutique owners collected purchase records, client feedback forms and surveys for months before using AI. After gathering enough data about clients’ buying preferences, they hired a consultant to provide them with marketing insights.
AI solutions such as ChatGPT and Adobe Experience Platform can analyze the huge volumes of marketing data generated when clients shop online or visit a website for $10,000 to $25,000 per year, depending on the scope of work. Customer browsing, purchase and click history is collected. Depending on the consumer’s privacy settings, these programs may track product-related social media activity. Artificial intelligence then uses algorithms to find data patterns, trends, correlations and preferences.
Improving customer targeting
Companies need to understand user behavior to attract, acquire and retain customers. Smaller organizations without strong marketing departments may need to purchase third-party data and insights and hire analysts to create targeted content to keep customers coming back. In my experience, these services cost anywhere from several thousand to tens of thousands of dollars depending on the scale and scope.
Tableau AI, an analytics platform for less than $100 per person per month, can reduce such expenses. Tableau can compare consumer behavior with successful conversion paths in related industries to identify where the decline is occurring, saving a small team time and money.
Automation of customer support
Email and chatbots with artificial intelligence improve scalability, personalization and optimization of customer service resources. Google’s ChatGPT, Ada, and Dialogflow can mimic humans during support chats with enough training.
AI tools are always available to help clients, which is another advantage. I worked with a travel company that used ChatGPT to answer common questions like “How do I change my travel dates?” and “What is your cancellation policy?” Deployment reduced support staff by 30% without impacting customer satisfaction.
Zendesk AI with Dialogflow helped another startup client reduce customer response times by 40% and increase satisfaction. These systems use virtual agents—machine-learning chatbots that operate primarily without human supervision—to automate ticket sales and help better than ChatGPT.
Create eye-catching images on social media
Because social media requires regular fresh ideas, company-specific monitoring, and creative materials like photos, it takes time and energy to create and manage. Social media editors are busy managing a company’s presence across multiple channels. AI helps here too. Canva’s free AI image generator Midjourney and DALL-E 2 can create social media photos and help your business maintain a consistent visual identity.
