If you haven’t put email at the center of your marketing strategy, you’re overlooking a key tactic. Simply accepting email marketing is not enough. Failing to integrate your email marketing application with other business applications is actually missing out on a significant chance to increase your business’s revenue.

Fortunately, using email marketing app integration enriches your strategy. It turns your marketing tool into a powerhouse of insights and efficiency. Read on to learn about the 5 best direct mail marketing integrations and how they can make your marketing app even smarter.

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5 Strategies for Email Marketing App Integration

Linking apps will boost your marketing. Let’s show you how to mix them together for better results.

CRM

One of the most effective types of email marketing integration is CRM software, where you can take the data you collect about clients and prospects and use it to deliver targeted campaigns.

Most integrations allow you to sync contact data between the two applications, ensuring that any contact or lead you update in your CRM is also changed in your email marketing software.

Most of the top CRMs for small businesses, such as Insightly, Zoho CRM, and Pipedrive, support integration with direct mail marketing programs.

Customer service

By plugging your email marketing application into your customer service software, your support representatives can see the exact details of which email campaigns were delivered to the customer and what actions were taken.

This helps customers get a more personalized experience when they speak with an agent.

For example, MailChimp lets you integrate with Zendesk, so your team can see previous emails next to a ticket in Zendesk.

Likewise, it is possible to integrate email marketing tools with your live chat software.

For example, LiveChat integrates with MailChimp, Campaign Monitor, and others, allowing customers to sign up for newsletters whenever they log into live chat.

Analytics

Your email marketing solution can be customized to integrate with popular web analytics tools to better track your campaigns.

For example, MailChimp includes support for Google Analytics, which automatically adds tracking codes to your email campaign URLs, so you can see exactly how your campaigns are impacting things like traffic and conversions.

Klipfolio is another business intelligence application that integrates with a number of email marketing tools and allows you to use them as a data source.

This means you can combine direct mail marketing metrics with data from other areas of your business to create unique queries to discover patterns through dashboards.

eCommerce

No matter how you dress it up, mailouts are ultimately about generating revenue in the long run. If you use an email marketing app and have an online store, you better make sure they are connected.

Apps like ActiveCampaign, MailChimp, and Campaign Monitor include integration with a number of eCommerce platforms like Shopify, Magento, and WooCommerce, either directly through the app or using their APIs.

For example, by linking these applications, you can add customers as email contacts after they make a purchase, get marketing recommendations based on activity in your store, or download items from your store directly to your email newsletters.

Social media

Social media and email marketing are valuable ways to connect with your customers, but they shouldn’t be treated as completely separate entities. After all, chances are you’re talking to the same people through both mediums.

Generally, you will find that your direct mail marketing software can be very easily connected to Twitter, Facebook and even Instagram so that you can synchronize your campaigns.

MailChimp’s HootSuite integration is a good example of how to synchronize your marketing channels. With the “MailChimp Campaigns” stream, you can view messages and share links across social media and then measure how your followers interacted with your campaign.

The “Lists” stream lets you track the health of your campaigns by tracking open and unsubscribe rates, and when you put the streams together, you’ll be able to conjure up creative social campaigns based on what’s working in your email efforts.

When choosing an email marketing tool, it pays to research all supported integrations to make sure the other apps you use in your business are free. This way, you can be sure that things are in sync and that the data you collect daily is being used to delight your customers and increase lead conversion.