For businesses investing in search marketing, choosing where to pursue backlinks can affect both visibility and budget. A website’s da score may help with that decision, but it is easy to give the number more weight than it deserves. The score is best treated as one comparative signal among several, alongside audience relevance, organic traffic and the quality of a site’s links.What a DA score tells youDomain Authority (DA) is a metric developed by Moz to estimate how likely a website is to rank in search results compared with other sites. It uses backlink-related data to produce a score from…
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